Portfolio
Twelve sites do not fit in one head.
Anyone running visibility work across several properties spends real time just working out which one needs them today. Portfolio answers that in one view — and then gets out of the way, because the answer to why is always one level down.
No card required.
- Every site in one view
- Status and freshness
- Direction of travel
The question it answers
Which of these needs me today?
Not how is everything doing — that question has no useful answer across a dozen properties. The operational question is narrower and Portfolio is built for it.
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Score per site
Readiness at a glance, so weak properties surface without being hunted for.
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Citation coverage
How much answer evidence each site is actually generating.
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Scan status
What has run, what is running, and when each site was last looked at.
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Direction
Whether a site is moving, and which way, rather than just where it sits.
An index, not a verdict
Every number here is a question, not an answer.
An aggregate is a compression, and compressions lose exactly the detail you need to act. A site's score tells you to look; it does not tell you what is wrong. Portfolio is designed as the fastest route to the right site, not as a substitute for opening it.
Diagnosis lives in the site's own evidence. Portfolio's job is to get you there sooner.
A real limitation
Two sites tracking different questions are not comparable on share.
It is tempting to read a column downwards and rank clients by it. That works for readiness and status, which mean the same thing everywhere. It does not work for citation share, because share is calculated against whichever questions each site tracks — a site tracking narrow, specialist questions and one tracking broad, contested ones are not on the same scale, and treating them as though they are will produce a confident and wrong conclusion.
For operators
The view you actually work from.
Portfolio tends to become the daily starting point for anyone delivering across multiple properties.
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Start the day here
Find where attention is needed before opening anything.
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Spot the drift
Notice a site going quiet before a client notices for you.
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Keep coverage honest
See which properties have not been looked at recently.
What Portfolio connects to
Portfolio is a way in. These are the places it leads.
Stop opening twelve dashboards.
Bring your sites together and see which one needs you.
Running visibility work for clients? Talk to us